Hola! Hi There! Soy Florencia.

Thanks for taking a look at my some of the projects i´ve worked on.
Ill be glad to help you with in your next projects!  You can contact me here:
serrotflorencia@gmail.com

My job  is to produce outstanding digital content & strategy for different clients & agencies. Flexibility and outstanding creativity are key for digital times , and that´s how i like to work with my team. On each project,  and depending on the needs, we will first look up for the best solution that keeps up together the budget, the outstanding creative level and still, has the capacity to respond with agility for a fast content delivery for this transition times between traditional media and digital.

I studied Multimedia Journalism in Madrid and moved to Germany after living for a while in U.S. working for agencies, magazines & clients as a freelance art director.
In 2015 I founded SmartVolta , a digital agency and emagazine focused on conscious living and wellness clients & content with offices in München & Copenhaguen.
Also work as a partner in the digital realm within the agency independent medien design in München.

With the team of Smartvolta, we accomplish different tasks everyday and deliver different kind of content.

Animations, Films, Illustrations, Infographics, Texts & Writing, SEO Strategy, UX Design, Branding, Identity, Logos, Branded Images, Films, Photography, Code for Websites & Apps, Social Media Campaigns, Wireframes, Strategy Concepts, 3D and Creative Direction are some of the things we love to get our thoughts on.

I speak 4 languages & love to work with international teams.

Countries were I have developed projects:
Germany, Malasya, Spain, U.S.A, Egypt, Thailand, Filipines, China, France, Cameroon, Denmark, Russia, India, Israel, Dubai, Mozambique, Brasil, Argentina, Norway, U.K, Colombia, Greece, Holland, Austria, Canada, New Zealand, Switzerland, Portugal, Mejico, Japan, Czech Republic, Sweden, Oman, Ireland, South Africa.

Some Awards won for projects I´ve worked on:

2015
German Design Awards Nominierung für „Excellent Communication Design“ *
BCP Best of Corporate Publishing Wettbewerb Urban DNA Magazine (Silber)
Living Energy (Gold for Digital Media)
ASTRID AWARDS NY (Bronze) for Urban DNA Magazine

2014
BCP Best of Corporate Publishing Wettbewerb *
BCP: Gold für das Magazin «Living Energy» von Siemens AG *
3 x Silber für Best Crossmedia Solutions, den Film «Omans Power People» sowie die CP Excellence Reportage «Caucasus Crossroads» von «Living Energy». *

2013
Pearl Awards
Gold bei den Pearl Awards in New York für das Magazin «Living Energy» von Siemens. *

2012
BCP Best of Corporate Publishing Wettbewerb
2 x Silber am BCP für das Magazin Living Energy von Siemens *

2011
Digital Communication Award
Best Web Magazine for /Answers **

2010
BCP Best of Corporate Publishing Wettbewerb- Silber für Living Energy *

2009
Culturex Fellowship Haus der Kunst München

* with independent medien design Agentur München
**with independent medien design Agentur München, Publicis & Virtual Identity

Worked with and for/ Clients & friends:

Mandarin Oriental, Adidas Originals, Haus der Kunst München, VICE, Fundación Caja Duero, Emi Music Spain, Madrid Fashion Week, Myspace.com, Caritas, La Fábrica, Super Bock Portugal, Siemens, Instituto Cervantes, Roberto Torretta, Wrangler, Porsche Design,  Mushroom Pillow Records, American Express, Vueling, Converse, Springfield, Credit Suisse, Gräfe und Unzer Verlag.

Im based between the city of München (Germany) and the Atlantic coast of Cádiz (Andalucía) Spain and remote working is an essential part of my lifestyle.
As a part of an international team, all our projects have inherited a global & cosmopolitan perspective and as well is super important for our team to deliver content that matches the visual zeitgeist that we are living.
Research, connection, creation and flexibility are key on our modus operandi.

“Is not only about what you communicate but how you do it and how it looks like. The chosen format to do it will also depend of the strategy you plan for every specific project. I love new media and all the communicational possibilities and actions that Internet enhances”.